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Science-Based Skincare

Cetaphil is a gentle skincare brand that has been recommended and trusted by doctors and dermatologists for over 70 years, and is used by millions with sensitive skin around the world to improve the resilience of their skin.

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"sensitive skin, sensitive skin care routine, dermatologist recommended, cetaphil for dry skin, cetaphil for oily skin, cetaphil"

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Years of experience in caring for skin has earned Cetaphil the trust of both dermatologists and patients.</p>", "headerClass" : false, "fontColor" : "#4A4A4A" } } ] } ] } ] } ] } ] }, { "id" : "column2", "components" : [ { "id" : "999a56a740876829583a17b583", "type_id" : "commerce_assets.mainBanner", "data" : { "image" : { "path" : "/2025Rebranding/Skincare-Guides_5-Tips-for-sensitive-skin.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1170, "width" : 1170 } }, "imageMobile" : { "path" : "/2025Rebranding/Ingredients/Aloe-Vera-m.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 720, "width" : 1280 } }, "textAlign" : "Left", "theme" : "Light Text", "overlayText" : false, "headAlign" : "Left", "imageFilter" : false } } ] } ] }, { "id" : "5f14334513b02308559b902c94", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { "fullHeight" : false, "bgBackgroundColor" : "", "fullWidth" : true, "heightSetByContentMobile" : true, "mobilebgBackgroundColor" : "", "backgroundImageAlignment" : "top", "heightSetByContentDesktop" : false, "xlfullWidth" : false, "mobilebgBackground" : { "path" : "/images/2600x1500_mobile.png", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 2600, "width" : 1500 } }, "imageQualityDropdown" : "Standard (2100px, 1600px, 500px)", "bgBackground" : { "path" : "/images/blue-back.png", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1500, "width" : 2600 } } }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "800fc1419f32e9b568a4e50cd0", "type_id" : "commerce_layouts.mobileGrid2r1c", "data" : { "layoutOptions" : "50% | 50%", "fullWidth" : false, "reverseOrder" : false, "xlfullWidth" : false, "centerVertically" : true }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "79673243dd93edff867e77e396", "type_id" : "commerce_layouts.separator", "data" : { "bgBackgroundColor" : "", "paddingTopMobile" : "10%", "paddingRightMobile" : "20%", "marginTopMobile" : "20px", "bgAccent" : false, "marginBottomMobile" : "20px" }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "1f0eb05e36e09a0eb9abf60ceb", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<h2>THE SKIN EXPERT'S CHOICE FOR YOUR SENSITIVE SKIN</h2>", "headerClass" : false, "fontColor" : " #004987" } }, { "id" : "9e46ea2b91a43e8a8880cd1670", "type_id" : "commerce_assets.spacer", "data" : { } }, { "id" : "5ef81f3a2da0b9b823078b3e5f", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p>Cetaphil was designed over 70 years ago for patients with sensitive skin, and to support dermatologists with products formulated to help them treat patients' skin concerns. And the brand has been trusted by dermatologists and skin experts ever since.&nbsp;</p><p><br></p><p>The first product developed, Cetaphil Cleansing Lotion, contained just eight ingredients and was fragrance free and soap free, the primary choice among physicians and pharmacists for patients with sensitive skin.</p>", "headerClass" : false } } ] } ] } ] }, { "id" : "column2", "components" : [ { "id" : "ccfe3730c88237e36ea6c4793f", "type_id" : "commerce_layouts.separator", "data" : { "marginRight" : "15%", "bgBackgroundColor" : "", "paddingLeftMobile" : "10%", "paddingRightMobile" : "5%", "paddingBottomMobile" : "10%", "bgAccent" : false, "marginLeft" : "25%" }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "6a055037c1741a819e46dfaa78", "type_id" : "commerce_assets.photoTile", "data" : { "image" : { "path" : "/2025Rebranding/All-Cleansers.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1170, "width" : 1170 } }, "fullBleed" : false, "photoAlign" : "Center", "imageQualityDropdown" : "2 Row x 1 Col (Mobile), 1 Row x 2 Col (Desktop)" } } ] } ] } ] } ] } ] } ] }, { "id" : "5f12294c10131c7cfec14dddfe", "type_id" : "commerce_layouts.separator", "data" : { "marginRight" : "10%", "bgBackgroundColor" : "", "marginRightMobile" : "4%", "marginLeftMobile" : "4%", "marginTopMobile" : "5%", "bgAccent" : false, "marginTop" : "4%", "marginLeft" : "10%" }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "e4947c86cb93df2aad4e8e6e2a", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<h2>THE SENSITIVE SKINCARE SEEKER</h2><p><br></p>", "headerClass" : false, "fontColor" : " #004987" } }, { "id" : "0cf1353185f3863cedc13ecb97", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p>We’ve put this same level of care into our products every step of the way. To make sure you get the best care for your skin, we partner with science experts to understand sensitive skin and provide products specifically formulated for a range of sensitive skin concerns.</p>", "headerClass" : false } }, { "id" : "4d0acf727f16898931a3920ce0", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "20" } }, { "id" : "02c84de031236c359f40c1a56c", "type_id" : "commerce_assets.photoTile", "data" : { "image" : { "path" : "/2025Rebranding/Why-Cetaphil_Articles_Derm-Reco_CONCRETE.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1170, "width" : 1170 } }, "fullBleed" : false, "photoAlign" : "Center", "imageQualityDropdown" : "2 Row x 1 Col (Mobile), 1 Row x 2 Col (Desktop)" } }, { "id" : "f470dae48347d1467c732b09ab", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p>Through our clinical trials and by working closely with healthcare professionals, we develop skincare products that are both gentle and effective. In fact, Cetaphil products have been tested on more than 32,000 patients across more than 550 Galderma clinical studies.</p><p><br></p><p>Cetaphil is a dermatologist recommended sensitive skincare brand. Choose the skin expert’s choice for your sensitive skin.</p>", "headerClass" : false } } ] } ] }, { "id" : "0e656ac3a3c9c31927092257dc", "type_id" : "commerce_layouts.separator", "data" : { "bgBackgroundColor" : "", "bgAccent" : false }, "regions" : [ { "id" : "additions" } ] }, { "id" : "d2a7f5893d67c1c4cc5c342d18", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { "fullHeight" : false, "bgBackgroundColor" : "", "fullWidth" : false, "heightSetByContentMobile" : false, "mobilebgBackgroundColor" : "", "backgroundImageAlignment" : "top", "heightSetByContentDesktop" : false, "xlfullWidth" : false, "imageQualityDropdown" : "Standard (2100px, 1600px, 500px)" }, "regions" : [ { "id" : "column1" } ] }, { "id" : "2ae0ceb6a762514f5664ea708f", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { "fullHeight" : false, "bgBackgroundColor" : "", "fullWidth" : true, "heightSetByContentMobile" : false, "mobilebgBackgroundColor" : "", "backgroundImageAlignment" : "top", 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Cetaphil cleansers and moisturizers are backed by scientific research and clinical studies to ensure the most effective blend of ingredients for your sensitive skin.", "articleURL" : "https://www.cetaphil.com/us/es/why-cetaphil/science-based-skincare.html", "articleBadges" : { "textBadges" : null, "catBadges" : [ { "name" : "Why Cetaphil", "url" : "https://www.cetaphil.com/us/es/why-cetaphil.html" } ] }, "articleImageWidth" : 1170, "articleImageHeight" : 1170 }, "regions" : [ { "id" : "headerbanner" }, { "id" : "main", "components" : [ { "id" : "7ffe1a71bfb3a8d6f7555a27d6", "type_id" : "dynamic.catBreadcrumbs", "data" : { "disableMobileBreadcrumbs" : false, "category" : "sci-skin", "breadcrumbOverlay" : "Desktop & Mobile" } }, { "id" : "3d730676d810c65fbea0b88a89", "name" : "New Page Header 2columns", "type_id" : "commerce_layouts.mobileGrid2r1c", "data" : { "layoutOptions" : "50% | 50%", "fullWidth" : true, "stackOptions" : "normal", "reverseOrder" : false, "xlfullWidth" : false, "centerVertically" : true, "bgAccent" : "accent" }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "adcf807f4677d727313cb377f0", "type_id" : "commerce_layouts.separator", "data" : { "bgBackgroundColor" : "", "paddingTopMobile" : "5%", "paddingBottom" : "10%", "paddingLeftMobile" : "8%", "paddingRight" : "15%", "paddingRightMobile" : "8%", "marginBottom" : "5%", "paddingTop" : "1%", "paddingBottomMobile" : "8%", "paddingLeft" : "15%", "bgAccent" : false }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "8f6b03316816ada252a61c07b8", "type_id" : "commerce_layouts.separator", "data" : { "marginRight" : "10%", "bgBackgroundColor" : "", "paddingRightMobile" : "20%", "marginTopMobile" : "5%", "bgAccent" : false }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "ae0317ae762f12b4b2411dd9da", "type_id" : "commerce_assets.editorialRichText", "data" : { "hideInDesktop" : false, "textAlignMobile" : "center", "isRebranding" : false, "textAlign" : "Left", "fontSize" : "58", "fontSizeTab" : "40", "richText" : "<h1>SCIENCE BASED SENSITIVE SKIN CARE</h1><h2><br></h2>", "headerClass" : false, "fontColor" : "#001E62" } } ] } ] }, { "id" : "61b434bda575efa6f37f7f40b3", "type_id" : "commerce_layouts.separator", "data" : { "bgBackgroundColor" : "", "bgAccent" : false }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "01601d90e7dd32784123be6dbc", "type_id" : "commerce_assets.spacer", "data" : { } }, { "id" : "34579191f942fc57284c05a87a", "type_id" : "commerce_assets.editorialRichText", "data" : { "hideInDesktop" : false, "textAlignMobile" : "center", "isRebranding" : false, "textAlign" : "Left", "fontSize" : "16", "fontSizeTab" : "14", "richText" : "<p>Sensitive skin requires extra care supported by clinically proven data. Cetaphil <a style=\"background-color: rgb(255, 255, 255);\" data-category-catalog-id=\"storefront-galderma-us\" data-category-id=\"cleansers\" data-link-label=\"Cleansers\" data-link-type=\"category\" target=\"_self\" href=\"https://staging-eu01-galderma.demandware.net/on/demandware.store/Sites-Site/default%3bsite%3dGalderma-US/ViewLdsBusinessManagerScreen-PageDesigner/https://www.cetaphil.com/us/es/search/?%2520%27cgid%27=%2520%27cleansers%27\">cleansers</a> and <a style=\"background-color: rgb(255, 255, 255);\" data-category-catalog-id=\"storefront-galderma-us\" data-category-id=\"moisturizers\" data-link-label=\"Moisturizers\" data-link-type=\"category\" target=\"_self\" href=\"https://staging-eu01-galderma.demandware.net/on/demandware.store/Sites-Site/default%3bsite%3dGalderma-US/ViewLdsBusinessManagerScreen-PageDesigner/https://www.cetaphil.com/us/es/search/?%2520%27cgid%27=%2520%27moisturizers%27\">moisturizers</a> are backed by scientific research and clinical studies to ensure the <a style=\"background-color: rgb(255, 255, 255);\" data-content-page-id=\"our-ingredients\" data-link-label=\"Our Ingredients\" data-link-type=\"page\" target=\"_self\" href=\"https://staging-eu01-galderma.demandware.net/on/demandware.store/Sites-Site/default%3bsite%3dGalderma-US/ViewLdsBusinessManagerScreen-PageDesigner/https://www.cetaphil.com/on/demandware.store/Sites-Galderma-US-Site/es_US/Page-Show?%2520%27cid%27=%2520%27our-ingredients%27\">most effective blend of ingredients</a> for your sensitive skin.</p>", "headerClass" : false, "fontColor" : "#4A4A4A" } } ] } ] } ] } ] } ] }, { "id" : "column2", "components" : [ { "id" : "6bd725407b79775a169110ce07", "type_id" : "commerce_assets.mainBanner", "data" : { "image" : { "path" : "/2025Rebranding/Why-Cetaphil_Articles_Derm-Reco_CONCRETE.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1170, "width" : 1170 } }, "imageMobile" : { "path" : "/2025Rebranding/Why-Cetaphil_Articles_Derm-Reco_CONCRETE.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1170, "width" : 1170 } }, "textAlign" : "Left", "theme" : "Light Text", "overlayText" : false, "headAlign" : "Left", "imageFilter" : false } } ] } ] }, { "id" : "7a51ba639599d1af235d9d1c93", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { "fullHeight" : false, "bgBackgroundColor" : "", "fullWidth" : false, "heightSetByContentMobile" : false, "mobilebgBackgroundColor" : "", "backgroundImageAlignment" : "top", "heightSetByContentDesktop" : false, "xlfullWidth" : false, "imageQualityDropdown" : "Standard (2100px, 1600px, 500px)" }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "d7ca137d10df97a869e92395e3", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "45" } }, { "id" : "76779ad1c01745445aa2fca662", "type_id" : "commerce_layouts.mobileGrid2r1c", "data" : { "layoutOptions" : "50% | 50%", "fullWidth" : false, "reverseOrder" : false, "xlfullWidth" : false, "centerVertically" : true }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "5fba9502a4fd1ab9e226e35a4f", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<h2>AT CETAPHIL, WE BELIEVE THERE'S A SCIENCE TO SENSITIVE SKIN</h2>", "headerClass" : false, "fontColor" : " #004987" } }, { "id" : "938d022ade88861185ae81e179", "type_id" : "commerce_assets.spacer", "data" : { } }, { "id" : "ade2eee503bc8ab654250b23e3", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p>Our range of cleansers and moisturizers are formulated with key active ingredients to treat a range of skin concerns and improve the resilience of sensitive skin. We draw from the most recent scientific research to develop our sensitive skincare products, making us the recommended choice by dermatologists worldwide.</p>", "headerClass" : false } }, { "id" : "b790c30422e1f7f33b87ae0361", "type_id" : "commerce_assets.spacer", "data" : { } } ] }, { "id" : "column2", "components" : [ { "id" : "669f7e79c4c1fb7fbdee30b0b4", "type_id" : "commerce_layouts.separator", "data" : { "marginRight" : "15%", "bgBackgroundColor" : "", "bgAccent" : false, "marginLeft" : "15%" }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "a6c6d10ac0bfc854de5a32d8ac", "type_id" : "commerce_assets.photoTile", "data" : { "image" : { "path" : "/2025Rebranding/Skincare-Guides_How-to-treat-dry-dehydtared-skin - Copy.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1170, "width" : 1170 } }, "fullBleed" : false, "photoAlign" : "Center", "alt" : "science-based-skincare-image", "imageQualityDropdown" : "2 Row x 1 Col (Mobile), 1 Row x 2 Col (Desktop)" } } ] } ] } ] } ] } ] } ] }, { "id" : "42fe75625b449c00ed06268579", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "32" } }, { "id" : "f537075b9f44dd28ca4c20aafe", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { "fullHeight" : false, "bgBackgroundColor" : "", "fullWidth" : false, "heightSetByContentMobile" : false, "mobilebgBackgroundColor" : "", "backgroundImageAlignment" : "top", "heightSetByContentDesktop" : false, "xlfullWidth" : false, "imageQualityDropdown" : "Standard (2100px, 1600px, 500px)" }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "649241ec49e4f0ff572bd9b811", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "30" } }, { "id" : "431d380a986b1710ba8cf14a1f", "type_id" : "commerce_layouts.separator", "data" : { "marginRight" : "5%", "bgBackgroundColor" : "", "marginLeftMobile" : "4%", "bgAccent" : false, "marginTop" : "4%", "marginLeft" : "5%" }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "d02580b5f359a609bafa928350", "type_id" : "commerce_layouts.mobileGrid2r1c", "data" : { "layoutOptions" : "50% | 50%", "fullWidth" : false, "reverseOrder" : false, "xlfullWidth" : false, "centerVertically" : false }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "111003b85596945f1976f9c6c8", "type_id" : "commerce_assets.photoTile", "data" : { "image" : { "path" : "Science-based-skincare_3.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 992, "width" : 1136 } }, "fullBleed" : false, "photoAlign" : "Center", "alt" : "how-does-it-work-image", "imageQualityDropdown" : "2 Row x 1 Col (Mobile), 1 Row x 2 Col (Desktop)" } } ] }, { "id" : "column2", "components" : [ { "id" : "7fb2ada7f66d55aa3272fb08c8", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<h2>HOW DOES IT WORK?</h2>", "headerClass" : false, "fontColor" : " #5E656B" } }, { "id" : "4cdaa4ed9bb78e9b1d6c9a70cc", "type_id" : "commerce_assets.spacer", "data" : { } }, { "id" : "6db95b565ffc707230e46f19a4", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p>Cetaphil products contain essential elements proven to strengthen skin barrier function. Niacinamide (vitamin B3) and panthenol (pro-vitamin B5) soothe sensitive skin to reduce inflammation, dryness and redness. In addition, glycerin hydrates the outer layer of the skin, helping to maintain epidermal barrier function. Using this blend of dermatologist backed ingredients, Cetaphil improves the overall quality of sensitive skin while relieving irritation and discomfort.</p><p><br></p><p>If you’re one of the many people experiencing skin sensitivity, Cetaphil can help nourish your skin and alleviate symptoms. With scientific evidence collected from studies on over 32,000 patients, Cetaphil is proven to defend against dryness, irritation, roughness, tightness and a weakened skin barrier, making it the expert’s choice for sensitive skin care.</p>", "headerClass" : false } } ] } ] } ] } ] } ] } ] }, { "id" : "39552e0f84104c2308ae459958", "type_id" : "commerce_layouts.separator", "data" : { "marginRight" : "10%", "bgBackgroundColor" : "", "marginRightMobile" : "5%", "marginLeftMobile" : "5%", "marginBottom" : "10%", "marginTopMobile" : "5%", "bgAccent" : false, "marginTop" : "5%", "marginLeft" : "10%", "marginBottomMobile" : "5%" }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "a078907115c30adfe20ddfc4dd", "type_id" : "commerce_assets.videoPanel", "data" : { "heading" : "Why Cetaphil Is Great for Sensitive Skin?", "subHeading" : "Ask the Experts", "youtubeID" : "hzm_zUtImNw", "videoTitle" : "Why Cetaphil Is Great for Sensitive Skin" } } ] } ] }, { "id" : 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At Cetaphil, we are dedicated to researching and advancing the science behind sensitive skin care, making us the sensitive skin experts for 75 years.</p>", "headerClass" : false, "fontColor" : "#4A4A4A" } } ] } ] } ] } ] } ] }, { "id" : "column2", "components" : [ { "id" : "1b1ee9f44ce618dee17da5b690", "type_id" : "commerce_assets.mainBanner", "data" : { "image" : { "path" : "/2025Rebranding/WhyCetaphil/Why-Cetaphil_Articles_Sensitive-Skincare-Experts.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1170, "width" : 1170 } }, "textAlign" : "Left", "theme" : "Light Text", "overlayText" : false, "headAlign" : "Left", "imageFilter" : false } } ] } ] }, { "id" : "8b3924dbcf9a33694f352a004b", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { "fullHeight" : false, "bgBackgroundColor" : "", "fullWidth" : false, "heightSetByContentMobile" : false, "mobilebgBackgroundColor" : "", "backgroundImageAlignment" : "top", "heightSetByContentDesktop" : false, "xlfullWidth" : false, "imageQualityDropdown" : "Standard (2100px, 1600px, 500px)" }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "4d70dff85247a33af2ce52a54b", "type_id" : "commerce_layouts.separator", "data" : { "marginRight" : "20%", "bgBackgroundColor" : "", "marginRightMobile" : "5%", "marginLeftMobile" : "5%", "bgAccent" : false, "marginLeft" : "20%" }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "9013030b56698bca803f51ec45", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "38" } }, { "id" : "1be384edbcfc6449c72efc5095", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<h2>WHAT IS SENSITIVE SKIN?</h2>", "headerClass" : false, "fontColor" : " #004987" } }, { "id" : "a7481555086cb0e7ef4da71897", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p>Affecting 70% of individuals worldwide, skin sensitivity is defined by unpleasant skin sensations such as stinging and burning.It can affect various parts of the body, including the face. Cetaphil’s active ingredients help to defend against 5 signs of skin sensitivity: dryness, irritation, roughness, tightness and a weakened skin barrier.</p>", "headerClass" : false } }, { "id" : "4eff7dc182db956438918bd21d", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "30" } }, { "id" : "d8515587d63307cad03c41bb13", "type_id" : "commerce_assets.photoTile", "data" : { "image" : { "path" : "/WDSYDY/Cetaphil_5SignsOfSensitiveSkin.png", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 450, "width" : 800 } }, "fullBleed" : false, "photoAlign" : "Center", "alt" : "defends-against-image", "imageQualityDropdown" : "2 Row x 1 Col (Mobile), 1 Row x 2 Col (Desktop)" } }, { "id" : "a322c404299f80588654b54621", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "30" } } ] } ] } ] } ] }, { "id" : "28306f9a1f2d090955a41a3af2", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { "fullHeight" : false, "bgBackgroundColor" : "", "fullWidth" : false, "heightSetByContentMobile" : false, "mobilebgBackgroundColor" : "", "backgroundImageAlignment" : "top", "heightSetByContentDesktop" : false, "xlfullWidth" : false, "imageQualityDropdown" : "Standard (2100px, 1600px, 500px)" }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "e4d0761aeb062e1042a212eb79", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { "fullHeight" : false, "bgBackgroundColor" : "", "fullWidth" : true, "heightSetByContentMobile" : false, "mobilebgBackgroundColor" : "", "backgroundImageAlignment" : "top", "heightSetByContentDesktop" : false, "xlfullWidth" : false, "imageQualityDropdown" : "Standard (2100px, 1600px, 500px)" }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "70b98df264222ec0a9f6767756", "type_id" : "commerce_layouts.mobileGrid2r1c", "data" : { "layoutOptions" : "50% | 50%", "fullWidth" : false, "reverseOrder" : false, "xlfullWidth" : false, "centerVertically" : true }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "f2c49c16a867d375ae6a681d7f", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<h2>WHAT ARE THE TRIGGERS?</h2>", "headerClass" : false, "fontColor" : " #004987" } }, { "id" : "d7962e27185fd632f9f7a714cf", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p>Many factors can trigger or exacerbate skin sensitivities, including chemical irritants, environmental conditions, stress, hormonal shifts and diet. These factors contribute to a range of sensitive skin concerns that can affect individuals across all age groups and skin tones. Our gentle formulas work to soothe irritation for optimal results.</p>", "headerClass" : false } }, { "id" : "3db06e5aa601eefb5aa960500e", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "33" } } ] }, { "id" : "column2", "components" : [ { "id" : "d2ab717261412e73ce7a32eec6", "type_id" : "commerce_layouts.separator", "data" : { "marginRight" : "20%", "bgBackgroundColor" : "", "bgAccent" : false, "marginLeft" : "20%" }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "484c9c3b200031ca8b8a0021a0", "type_id" : "commerce_assets.photoTile", "data" : { "image" : { "path" : "/2025Rebranding/Routines_Home-Page-Tiles_Normal-to-Dry.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1170, "width" : 1170 } }, "fullBleed" : false, "photoAlign" : "Center", "alt" : "The_sensitive-skin-experts_2 ", "imageQualityDropdown" : "2 Row x 1 Col (Mobile), 1 Row x 2 Col (Desktop)" } } ] } ] } ] } ] }, { "id" : "9c57290cc3502d169d9e86f592", "type_id" : "commerce_layouts.mobileGrid2r1c", "data" : { "layoutOptions" : "50% | 50%", "fullWidth" : false, "reverseOrder" : false, "xlfullWidth" : false, "centerVertically" : true }, "regions" : [ { "id" : "column1", "components" : [ { "id" : "6c0900f9e284752101fe2313e6", "type_id" : "commerce_layouts.separator", "data" : { "marginRight" : "20%", "bgBackgroundColor" : "", "bgAccent" : false, "marginLeft" : "20%" }, "regions" : [ { "id" : "additions", "components" : [ { "id" : "07dbd4d5cfc0dae9df5763a2ad", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "33" } }, { "id" : "b92704442352dcdeadecf76530", "type_id" : "commerce_assets.photoTile", "data" : { "image" : { "path" : "/2025Rebranding/Skincare-Guides_5-common-causes-of-dry-skin.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 1170, "width" : 1170 } }, "fullBleed" : false, "photoAlign" : "Center", "alt" : "The_sensitive-skin-experts_3 ", "imageQualityDropdown" : "2 Row x 1 Col (Mobile), 1 Row x 2 Col (Desktop)" } } ] } ] } ] }, { "id" : "column2", "components" : [ { "id" : "e65006d6c4ae4bbcbaf9d111f4", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "33" } }, { "id" : "8dcaed48a66858d94fc6cd50fd", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<h2>EFFECTIVE SKINCARE FROM THE SENSITIVE SKIN SPECIALISTS</h2><h2><br></h2>", "headerClass" : false, "fontColor" : " #004987" } }, { "id" : "5ec36e11e1eac816f7bb4be6e0", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p>Cetaphil is suitable for all skin types, including dry, sensitive skin and those prone to conditions like eczema, rosacea and psoriasis. Our gentle yet effective products are compatible with topical treatments. For 75 years, Cetaphil has been the sensitive skin expert that is clinically proven to soothe, hydrate and nourish sensitive skin.</p>", "headerClass" : false } } ] } ] } ] } ] }, { "id" : "0e64571ae88fd70938cb787df0", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "40" } }, { "id" : "4733aa07e90ecae3824299f6a1", "type_id" : "commerce_layouts.separator", "data" : { "bgBackgroundColor" : "", "bgAccent" : false }, "regions" : [ { "id" : "additions" } ] }, { "id" : "7fe002da7c4d2ad5b3e5ad5826", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { "fullHeight" : false, "bgBackgroundColor" : "", "fullWidth" : true, "heightSetByContentMobile" : false, "mobilebgBackgroundColor" : "", "backgroundImageAlignment" : "top", "heightSetByContentDesktop" : false, "xlfullWidth" : false, "mobilebgBackground" : { "path" : "mobile_background_best.png", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 487, "width" : 320 } }, "imageQualityDropdown" : "Standard 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SENSITIVE SKIN CARE", "contentThumbnailOrder" : "Image First, Text Second", "imageQualityDropdown" : "Consistent (400px)", "tileLinkURL" : "https://www.cetaphil.com/us/es/why-cetaphil/science-based-skincare.html" } }, { "id" : "824db5727b9560ada6ae29b7cc", "type_id" : "commerce_assets.contentThumbnail", "data" : { "showTitleIcon" : false, "contentThumbnailTitle" : "5 SIGNS OF SKIN SENSITIVITY", "image" : { "path" : "/WDSYDY/Why_Cetaphil/Tiles/CETAPHIL_5-signs-of-skin-sensitivity_T.jpg", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 240, "width" : 370 } }, "contentThumbnailAlign" : "Left", "alt" : "5 SIGNS OF SKIN SENSITIVITY", "contentThumbnailOrder" : "Image First, Text Second", "imageQualityDropdown" : "Consistent (400px)", "tileLinkURL" : "https://www.cetaphil.com/us/es/why-cetaphil/5-signs-of-sensitive-skin.html" } }, { "id" : "36ef15d5a665e875c5a132adbb", "type_id" : "commerce_assets.contentThumbnail", "data" : { "showTitleIcon" : false, 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"commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p>Sensitive skin can present itself in a number of ways and in response to a number of triggers. This means that sensitive skincare needs can be hugely different from one person to the next.</p><p><br></p><p>We believe there's a science to sensitive skin, and our in-depth research into skin science has led us to identifying 5 signs that are common among people with sensitive skin. To make sure that everyone gets complete care for their sensitive skin, we formulate our products to tackle these 5 signs of skin sensitivity.</p>", "headerClass" : false } }, { "id" : "c773bcc0354a668fa16b3f6279", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "45" } }, { "id" : "f019ad5bfe01e820f74d7e7d6f", "type_id" : "commerce_assets.videoPanel", "data" : { "youtubeID" : "rgvZ87eqtCY" } }, { "id" : "fa4610053cc22917626e7a15e0", "type_id" : "commerce_assets.editorialRichText", "data" : { "textAlignMobile" : "center", "textAlign" : "Left", "richText" : "<p><br></p><h3>IDENTIFYING 5 SIGNS</h3><h3>OF SKIN SENSITIVITY</h3>", "headerClass" : false, "fontColor" : "#004987" } }, { "id" : "231c29c016f986b94f9f64f8c6", "type_id" : "commerce_assets.spacer", "data" : { "spacerSize" : "30" } } ] } ] }, { "id" : "bb773612bca461cabe659526b7", "type_id" : "commerce_layouts.accordion", "data" : { "bgColor" : false }, "regions" : [ { "id" : "accordionMenu", "components" : [ { "id" : 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"showDefault" : false, "iconText" : "2", "heading" : "Irritation", "collapsibleID" : "Irritation" }, "regions" : [ { "id" : "accordionPanels", "components" : [ { "id" : "9dc52136b4b6fe657dc359d5eb", "type_id" : "commerce_assets.accordionImageAndText", "data" : { "layout" : "Vertical", "image" : { "path" : "/images/128x128-icons-14.png", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 128, "width" : 128 } }, "stretchImage" : false, "textAlign" : "Left", "alt" : "irritation", "imageQualityDropdown" : "Accordion", "theme" : "Dark Text, No BG", "text" : "<p>Sensitive skin is more likely to react negatively to certain stimuli, which can lead to unpleasant sensations such as stinging, itching and discomfort.</p>", "overlayText" : false, "headAlign" : "Left", "order" : "Image First, Text Second", "imageFilter" : false } } ] } ] }, { "id" : "fc252c824b7deb631c1668d683", "type_id" : "commerce_layouts.accordionPanel", "data" : { "showDefault" : false, "iconText" : "3", "heading" : "Roughness", "collapsibleID" : "Roughness" }, "regions" : [ { "id" : "accordionPanels", "components" : [ { "id" : "af5251f1fb86db7b179b75faec", "type_id" : "commerce_assets.accordionImageAndText", "data" : { "layout" : "Vertical", "image" : { "path" : "/images/128x128-icons-15.png", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 128, "width" : 128 } }, "stretchImage" : false, "textAlign" : "Left", "alt" : "roughness", "imageQualityDropdown" : "Accordion", "theme" : "Dark Text, No BG", "text" : "<p>We naturally shed skin all the time, but this process can be impaired for those with sensitive skin, leading to flaky, dull and uneven skin texture.</p>", "overlayText" : false, "headAlign" : "Left", "order" : "Image First, Text Second", "imageFilter" : false } } ] } ] }, { "id" : "da5effb9f25e2ed9bcf344b055", "type_id" : "commerce_layouts.accordionPanel", "data" : { "showDefault" : false, "iconText" : "4", "heading" : "Tightness", "collapsibleID" : "Tightness" }, "regions" : [ { "id" : "accordionPanels", "components" : [ { "id" : "25447c40086f4e4553df57a5ad", "type_id" : "commerce_assets.accordionImageAndText", "data" : { "layout" : "Vertical", "image" : { "path" : "/images/128x128-icons-16.png", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 128, "width" : 128 } }, "stretchImage" : false, "textAlign" : "Left", "alt" : "tightness", "imageQualityDropdown" : "Accordion", "theme" : "Dark Text, No BG", "text" : "<p>Taut, stretched or strained skin lacking moisture and hydration can affect nearly 98% of people with sensitive skin.</p>", "overlayText" : false, "headAlign" : "Left", "order" : "Image First, Text Second", "imageFilter" : false } } ] } ] }, { "id" : "34290d0d529d668a373ed55074", "type_id" : "commerce_layouts.accordionPanel", "data" : { "showDefault" : false, "iconText" : "5", "heading" : "Weakened skin barrier", "collapsibleID" : "Weakened-skin-barrier" }, "regions" : [ { "id" : "accordionPanels", "components" : [ { "id" : "ad52f15efc505351eb825a4d17", "type_id" : "commerce_assets.accordionImageAndText", "data" : { "layout" : "Vertical", "image" : { "path" : "/images/128x128-icons-13.png", "focal_point" : { "x" : 0.5, "y" : 0.5 }, "meta_data" : { "height" : 128, "width" : 128 } }, "stretchImage" : false, "textAlign" : "Left", "alt" : "weakened-skin", "imageQualityDropdown" : "Accordion", "theme" : "Dark Text, No BG", "text" : "<p>People with sensitive skin may have a thinner or weakened skin moisture barrier, which allows irritants to penetrate and hydration to escape.</p><p>Cetaphil products are designed to improve the resilience of sensitive skin and defend against dryness, irritation, roughness, tightness and a weakened skin barrier.</p>", "overlayText" : false, "headAlign" : "Left", "order" : "Image First, Text Second", "imageFilter" : false } } ] } ] } ] } ] } ] } ] }, { "id" : "0b89373aed5c5e68b37119095f", "type_id" : "commerce_layouts.mobileGrid1r1c", "data" : { 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